Next Level – SBSR

Next Level – SBSR

Bruce Stewart

12th February 2021

Southern Bred Southern Reared has thoroughly established it’s brand and is a market leader in the preparation and sale of Standardbred yearlings for the Christchurch Sales.

The group heads to the Sales having hosted another very successful yearling tour within the Southland and Otago regions, and having marketed their stock across a wider variety of media platforms than in previous years.

“As the tour rolled on it grew from ten cars following the bus to thirty. It was great,” said group spokesman Mark Smith.

Smith says interest in the tour is widening with new prospective buyers checking out the bloodstock.

“Joshua Dickie, Matty and Brent White, Ian Middleton from Lincoln Farms and Marty Smith who took the place of John Dunn (attended). We might have to have a mini van behind the bus next year!”

Smith says the comments from trainers and buyers were very positive.

“Very high standard and the preparation of the SBSR yearlings is just getting better and better.”

The after match function at John and Katrina Price’s

The Christchurch Sale which starts on Monday at 3.00pm has strong representation of SBSR yearlings.

“You look through the catalogue and there’s some great pedigrees on both the trotting and pacing side. You look at how many Captaintreacherous colts and fillies are available. It’s just amazing.”

Smith says the auctioneers are going to be busy verbally updating the catalogue as SBSR yearlings come into the sales ring.

“Since the catalogue went to print there have been winners all over Australasia, like Boots Electric winning the Group One Bonanza in Melton last week.”

SBSR has embraced digital technology and have done a number of things a bit differently this year.

“We’ve been doing podcasts on Campbell’s Comment and Nigel Armstrong from harnessracingunhinged was down live streaming on his phone. Debbie (wife) was at home watching all of the SBSR parades on her phone. The parade had two thousand likes the day after. As a group we’re embracing the new technology.”

Smith feels that despite Covid preventing Australian buyers from attending the Sale, horses will continue to be sold across the Tasman.

“We had a spare seat on the tour so we put Lindsay Colwell (vet) on the tour. I believe she’s been inundated with requests to look at horses by Australian buyers.”

Doctor Lindsay Colwell inspecting a yearling

When questioned about standout types on this tour Smith had no trouble highlighting some that he believes will attract strong bidding.

“I do like the Chicago Bear. He’s an absolute stunner. The Arden Lodge Captaintreacherous colts were standouts. Lot 398 (Capitaine Arden) and Lot 274 (Venturesome Arden). The Bettor’s Delight colt out of Galleon’s Cheer for Dave and Dawn Kennedy was a standout. The trotting colt at the White’s (lot 135) One Over Da Line looked great.”

Chicago Bear on the lead with Katrina Price

Not fazed by the attention

One Over Da Moon on the lead with Julie Baynes-White

For the past two seasons SBSR has sponsored a race night at Addington and this year they spread their wings a bit further, venturing to Auckland and sponsoring a complete race night at Alexandra Park.

“The promotion was very successful. The comment was that we’d come all the way from Invercargill to promote the SBSR brand, so we were well received. We had all our yearling videos playing in the hospitality room.”

With only a few days left Mark Smith feels this will be another good Sale for SBSR.

“We’re feeling quite confident going into the Sale. I understand Lincoln Farms are looking at buying up to twelve yearling so that’s good numbers.”

And the future?

“We’re all volunteers and we can’t do much more. We’d like to get a couple more people on our committee.”